Guest speaker: Nina Mathys from Blank Agency
website // blankagency.ch
socials // blank · nina
How do you build a real fanbase in 2026? In this input, Nina Mathys shares insights into fan behaviour and motivations, alongside practical examples of fan-first strategies. From understanding what drives fans to applying a four-phase model — discovery, engagement, activations, and community — this session breaks down what turns listeners into engaged superfans and long-term supporters. There will also be space for your own questions and discussion.
socials // blank · nina
How do you build a real fanbase in 2026? In this input, Nina Mathys shares insights into fan behaviour and motivations, alongside practical examples of fan-first strategies. From understanding what drives fans to applying a four-phase model — discovery, engagement, activations, and community — this session breaks down what turns listeners into engaged superfans and long-term supporters. There will also be space for your own questions and discussion.
Nina Mathys is a self-proclaimed professional fangirl turned marketing strategist from Switzerland. She founded blank agency in 2024 on the belief that fans aren’t just an audience, but part of the story. With a background in running organic fan accounts, she now helps artists build fan-first strategies and community-driven campaigns. Her approach is to turn fans into creators, advocates, and active parts of an artist’s world.
Location:online
Zeit: 18:00 – 19:00
Für: Frauen, intergeschlechtliche, non-binäre, trans und agender Menschen
Alter: 18 and over
Sprache: en
Kosten: free of charge (donations welcome)
Anmeldefrist: 22.04.2026
